| Cover | Packshot on pure/solid white, product ≥60% frame (Shopee/TikTok) or ≥85% (Amazon). Zero text. This is the thumbnail the search grid actually judges. |
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| Angle set | 45°, straight side, back, top-down. Shopee Mall requires a different angle per image — repetition wastes a slot. |
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| Macro proof | Cap threads, stitch density, port finish, fabric weave, label panel. Pre-empts the 'zoomed in and it looked different' return. |
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| Scale cue | Product in a hand, beside a phone, on a desk. 'Smaller/larger than expected' is a top return reason on SEA marketplaces. |
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| In-context lifestyle | The serum on a real bathroom shelf; the kettle in a real kitchen. Scene changes, packaging pixels never do. |
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| In-use / action | Pour, squeeze, unbox, apply. Shows function the spec sheet can't claim. |
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| What arrives | Box + accessories + packaging laid out. Cuts 'not as pictured' disputes — the cheapest after-sales win available. |
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| Variant grid | All colorways/fragrances fanned into one comparison image with correct per-SKU labels. |
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| Feature callout | Text-overlay infographic — slots 2–9 only, never the cover. Built on-brand in-canvas. |
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| Size chart | Mandatory compliance image for Shopee footwear/apparel sub-categories since mid-2025. |
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| Video slot | ≤60s orbit or in-use clip. Listings with video earn Discover-feed surface photo-only listings don't get. |
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| Seasonal banner | 9.9/11.11/12.12 and Ramadan/CNY variants — clearance space left top, packaging locked. |
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