Effective date: December 17, 2025
Berrys AI Labs Pte Ltd ("Berrys AI", "we", "us" or "our") offers an AI-powered platform that provides content creation tools, including AI-powered image and video generation for e-commerce brands and creators. This Privacy Policy describes how Berrys AI processes personal information that we collect through our platform that links to this Privacy Policy, including our website (berrys.io) (collectively, the "Service"), as well as our marketing activities and other activities described in this Privacy Policy.
By using this website and registering for the Berrys AI platform, you confirm that you have read and agree to this Privacy Policy and acknowledge that you have carefully read and agree to be legally bound by this Privacy Policy and all applicable laws and regulations in Singapore, including the Personal Data Protection Act 2012 (the "PDPA").
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1. INFORMATION WE COLLECT
Information You Provide to Us
Personal information you may provide to us through the Service or otherwise includes:
Contact and Account Information: Your name, email address, username, password, billing and mailing addresses, and phone number when you register for an account or contact us.
Profile Information: Biographical details, preferences, information about your participation in contests, promotions, or surveys, and any other information that you add to your account profile.
Payment Information: If you wish to purchase any product or service made available through the Service, you may be asked to supply certain information relevant to your payment including credit card information, billing address, and transaction history. Please note that payment information is collected and stored by our payment processor Antom (https://www.antom.com/) and not by Berrys AI directly.
User-Generated Content: Text prompts, images, videos, and other content that you upload to and process through the Service, as well as associated metadata.
Communications: The contents of your messages when you contact us through the Service, email, or otherwise, including customer support inquiries and feedback.
Other Information: Any other information you choose to provide to us.
YOU SHOULD NOT PROVIDE US WITH ANY CONFIDENTIAL, SENSITIVE, UNLICENSED PROPRIETARY, OR BIOMETRIC INFORMATION THROUGH THE SERVICE.
Information Collected Automatically
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, such as:
Device Information: Your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city or country.
Usage Information: Pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
Location Information: General location information such as city or country based on your IP address.
Cookies and Similar Technologies
Like most websites, we use cookies and similar technologies to collect information. Cookies are small text files stored on your device when you visit our Service. We use cookies to:
Enable security features and remember your preferences
Analyze trends and track user movements
Gather demographic information about our user base
You can control cookies through your browser settings. However, if you disable cookies, some features of the Service may not work properly.
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2. HOW WE USE YOUR INFORMATION
We may use your personal information for the following purposes:
Service Delivery and Operations
Provide, maintain, and improve the Service
Create and manage your user account
Process your content generation requests
Enable Service features and functionality
Provide customer support and respond to your inquiries
Send Service-related announcements, updates, and security alerts
Service Improvement and Analytics
Understand your needs and interests and personalize your experience
Analyze usage of the Service and improve our products and services
Develop new features and services
Monitor and analyze trends and usage
Marketing (with your consent where required)
Send you marketing communications about our products and services
Conduct market research and user surveys
Compliance and Protection
Comply with applicable laws, lawful requests, and legal process
Protect our rights, privacy, safety, or property and that of our users
Enforce our Terms and Conditions
Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, or illegal activity
Aggregated Data
Create aggregated, de-identified, or anonymized data from your personal information, which we may use and share for lawful business purposes, including analyzing and improving the Service and promoting our business.
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3. HOW WE SHARE YOUR INFORMATION
We may share your personal information with the following parties:
Service Providers
Third parties that provide services on our behalf, including cloud hosting, payment processing, email delivery, customer support, analytics, and other services necessary to operate the Service.
Payment Processors
Your payment information is processed by our payment processor Antom. Antom may use your payment data in accordance with its privacy policy, available at https://www.antom.com/. We do not store complete payment card information on our servers.
Business Partners
Third parties with whom we partner, including parties with whom we co-sponsor events or promotions, or whose products or services may be of interest to you.
Third-Party Services
If you log into the Service with or otherwise link your account to a third-party service (e.g., Google), we may share your information with that third-party service. The third party's use of the shared information will be governed by its privacy policy.
Legal and Regulatory Authorities
Law enforcement, government authorities, and private parties when we believe in good faith it is necessary to:
Comply with applicable laws, legal process, or governmental requests
Enforce our Terms and Conditions
Protect the rights, property, or safety of Berrys AI, our users, or the public
Respond to claims that your content violates the rights of third parties
Business Transfers
In the context of actual or prospective business transactions (e.g., merger, acquisition, financing, sale of assets, or insolvency proceedings), your personal information may be disclosed or transferred to an acquirer, successor, or assignee.
With Your Consent
We may share your information with third parties when you have provided your consent to do so.
Public Features
If you choose to make your profile or content public through the Service, such information can be seen and used by others, including being cached, copied, or stored elsewhere by others.
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4. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.
When we no longer require the personal information we have collected about you, we will either delete it, anonymize it, or isolate it from further processing. Specific retention periods:
Account Data: Retained during your active use of the Service and for 30-90 days after account closure.
User Content: Retained while your account is active and for up to 30 days after deletion. Backup copies may persist for up to 90 days.
Transaction Records: Retained for 7 years to comply with Singapore tax and accounting requirements.
Analytics Data: Retained in aggregated or anonymized form indefinitely.
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5. YOUR RIGHTS UNDER THE PDPA
Under Singapore's Personal Data Protection Act (PDPA), you have the following rights:
Access to Your Information
You may request confirmation of whether we hold your personal information and request a copy of such information. We will respond within 30 days and may charge a reasonable fee for administrative costs.
Correction of Your Information
You may request correction of inaccurate or incomplete personal information. We will make corrections within 30 days unless there is a valid reason not to do so.
Withdrawal of Consent
Where we rely on your consent to process your personal information, you may withdraw that consent at any time by contacting us or using the "unsubscribe" link in marketing emails.
Data Portability
You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
Deletion of Your Information
You may request deletion of your personal information in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected. We will comply unless we have a legal obligation to retain the data.
To exercise any of these rights, please contact us at support@berrys.io. We will verify your identity and respond within 30 days.
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6. INTERNATIONAL DATA TRANSFERS
We are a Singapore-based company. Your personal information may be transferred to, stored, and processed in jurisdictions outside Singapore, including the United States and other countries where our service providers operate.
When we transfer personal information outside Singapore, we ensure appropriate safeguards are in place, including:
Ensuring the receiving country has data protection standards comparable to the PDPA
Implementing contractual clauses that require the recipient to provide adequate protection
Obtaining your consent for the transfer where required
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7. SECURITY
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.
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8. CHILDREN'S PRIVACY
Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@berrys.io. We will promptly delete any such data.
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9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we make material changes, we will:
Update the "Last Updated" date at the top of this policy
Notify you via email or through a prominent notice on the Service
Request your consent if required by law
Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.
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10. COMPLAINTS
If you have concerns about how we handle your personal information, please contact us at support@berrys.io. If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission of Singapore:
Personal Data Protection Commission
10 Pasir Panjang Road
#03-01 Mapletree Business City
Singapore 117438
Email: info@pdpc.gov.sg
Website: https://www.pdpc.gov.sg
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11. CONTACT US
If you have any questions about this Privacy Policy, please contact us:
Berrys AI Labs Pte Ltd
Email: support@berrys.io
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Berrys AI Labs Pte Ltd
Last Updated: 8 December 2025