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TikTok Shop listing images must be square and at least 600 × 600 pixels, with a primary image on a solid background (white recommended) where the product fills at least 60% of the frame and shows its full front view. Each listing takes up to 9 images plus 1 video — and on several markets that video cap is only 5 MB, which forces aggressive compression planning. Ad and showcase 9:16 creatives follow different rules again, so separate the two specs in your pipeline.
Editorial review: Berrys Team · 2 November 2026. TikTok Shop Seller Center documentation varies by market (this guide cross-checks MY, TH and US seller university pages from late 2026). Confirm numbers inside your own Seller Center before batch production.
Listing Image Specs — The Non-Negotiables
| Requirement | Rule |
|---|---|
| Minimum size | 600 × 600 px, all images |
| Shape | Square; up to 9 per product, one selected as primary |
| Primary background | Solid colour, white recommended (US policy: pure white) |
| Primary framing | Product in its entirety, front view, ≥ 60% of frame |
| Quality gates | Colour only, sharp, not blurry or pixelated, no obscured product |
| Angle rule | Each image must show a different angle; repeats of the same angle are not allowed |
| Forbidden on primary | Added text, graphics, logos, borders, watermarks covering the product or background |
| Authenticity | No placeholders or digital renderings — the image must show what ships |
| Recommended set | 5+: front, side, back, front lifestyle, side lifestyle |
Two rules bite AI pipelines hardest. First, "digital renderings are not allowed": a generated scene around your real product is fine; a generated product that isn't the item you ship is a policy violation and a return-rate bomb. Second, the different-angle requirement: batches that re-roll the same hero angle with new backgrounds will fill slots with duplicates and fail quality review — vary geometry per slot intentionally (front, 45°, side, back, macro detail).
Listing Video Specs (Where Markets Differ — Carefully)
- Count: 1 video per product listing.
- Size: 5 MB cap on MY/TH/US policy pages; the US "how to list" article cites up to 100 MB with MP4/MOV/MKV/AVI and aspect ratio 9:16 to 16:9, and a US image max file size of 10 MB. Treat the policy page numbers as the hard floor and check your upload screen — the safest production target is a short, well-compressed clip that satisfies any of these limits.
- Practical build: 10–20 s, 9:16, 1080 × 1920, H.264, CRF tuned downward until the file clears the cap; two selling points max; product fully visible in the first second.
- AI-generated bonus: on some markets, uploading 4+ images lets TikTok auto-generate a listing video from them — keep image sets angle-complete so the auto-video doesn't stitch a half-cropped back panel.
9:16 Safe Zones: Why Your Perfect Frame Gets Covered Anyway
Organic showcase videos, Shop Tab content and Spark Ads all render inside the full-screen TikTok UI, which permanently occupies the edges:
- Bottom ~20–25%: caption block, music ticker, product cart anchor card, and the like/comment/share rail on the right edge.
- Top ~10–15%: search icon and camera-switch UI.
- Right rail ~10%: avatar, plus, comment, share and music disc stack sits over your footage permanently.
The working convention: keep every product-critical element (label, face, price card, hook text) inside a centred 1080 × 1350 core — roughly the middle 70% vertically and 85% horizontally. Text overlays go inside the core, never edge-pinned: burned-in subtitles at the bottom sit directly under the caption overlay and become unreadable. This is also why vertical masters beat adapted squares: a 1:1 product centred in 9:16 wastes the frame, while a native 9:16 composition fills the screen and keeps the cart card from covering the product base.
Sizing & Export Recipe (Batch-Friendly)
One master, every TikTok slot, zero manual crop roulette:
- Master asset: 2,040 × 2,040 px studio-style product on seamless white, silhouette inside a 70% safe box (survives any square crop, resizes cleanly into video overlays).
- Listing images: export 1,080 × 1,080 px JPG (comfortably above the 600 px floor, product ≥ 60% fill), five angle-distinct slots: front / 45° / side / back / macro.
- Primary compliance check: solid background, whole product, no text, no watermark — automate this, it's the #1 listing-rejection cause.
- Video exports: 1080 × 1920, 24–30 fps, H.264 high profile, audio AAC 128 kbps; test the 5 MB path at ~12–15 s before assuming your market allows more.
- Naming:
SKU_primary.jpg,SKU_side.jpg,SKU_video_v1.mp4— variation mapping on Seller Center is manual enough already.
The Failure Modes That Quietly Kill TikTok Shop Conversions
- Thumbnail mush: 600 px is a floor, not a target; small uploads get upscaled by the feed and turn to mush next to competitors' 1080 px squares.
- Same-angle batches: nine frames of one angle read as a broken listing; buyers expect the full garment, the back panel, the port layout.
- Watermark bleed: tools that stamp their logo on free-tier exports paste that logo directly onto your primary image — an instant policy violation.
- Oversized listing video: a 40 MB clip passes US uploads but silently fails older-market caps, and the listing publishes video-less.
- Draped-in-UI hooks: burned-in "50% OFF" banners at 15% from the bottom land exactly under the caption overlay; the offer never gets seen.
- Unreviewed AI products: a generated strap with five holes instead of four is a mismatch claim. Review every export against the physical SKU — platform specs change, but your product's facts don't.
One Convention for Two Platforms
Smart SEA sellers run a single master pipeline: square 2,040 px white-background masters (serving both Shopee's 500–1,024 px slots and TikTok's 600–1,080 px slots), a ≤ 3-tone lifestyle set, and 9:16 natives only for video surfaces. TikTok's rules are tighter on backgrounds; Shopee's are tighter on file-size caps and text ratios. Deriving every platform export from the same locked masters means a policy change on either side is a re-export, not a re-shoot.
Frequently Asked Questions
What are the TikTok Shop product image specs?
Square 600 × 600 px minimum, up to 1,080 px, with a white primary image where the product fills at least 60% of the frame. Listings support up to nine square images. Check the current Seller Centre policy for your market before publishing.
What is the TikTok Shop video size limit?
Market policies differ and change. TikTok Shop's MY/TH/US policy pages cite a 5 MB video cap in places, while US-facing how-to articles reference 100 MB video and 10 MB image limits. Verify the limit for each region rather than assuming one global number.
What are the 9:16 safe zones and why do they matter?
Vertical placements overlay UI elements — captions, buttons, and product tags — on top of your video. Text or key product detail placed near the edges gets covered after publishing. Keep critical content inside the central safe area and treat the outer band as disposable.
Why do listings get rejected even when the specs look correct?
Common causes are an off-white background instead of solid white, the product filling less than 60% of the frame, watermarks or overlaid promotional text on the cover, and video files that exceed the regional size cap. Each is a slot-level rule, not a general quality issue.
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